At GoodLife, we take enormous pride in giving back to our communities. Helping others is part of who we are, and we believe fundamentally in our ability to make the world a better place. While we are committed to giving back to causes that align with our business purpose, there are so many causes deserving of our support.

Today, on “Giving Tuesday,” we launched a brand-new program called GoodLife Gives in order to support causes that are closest to the hearts of our 11,000 GoodLife Associates.  

With this exciting new program, GoodLife Associates will be able to donate to over one million causes globally, and GoodLife will match their donations up to $200 per year, dollar-for-dollar. Associates can also earn “volunteer rewards” that go towards their $200 donation total. For every hour an Associate gives back to a charitable organization, their GoodLife Gives account will be loaded with $5 that can be donated back to any cause of their choice. 

“I love seeing the positive vibes and amazing energy our Associates bring when they are volunteering,” said GoodLife Founder and CEO David Patchell-Evans. “They care deeply and know their efforts can make a difference. GoodLife Gives is empowering our team to continue to contribute to causes that are personally meaningful, whether that be by donating time or donating dollars, with the additional support of the company behind them. I am looking forward to watching their goodwill roll out in their communities across our country.”

GoodLife Gives is the newest addition to our expanding Corporate Responsibility Program. This Program has been developed to build on decades giving back and will help GoodLife make an even greater impact in Canadian communities, and communities around the world.

“Not only is giving back the right thing to do, it goes hand-in-hand with the Core Values that drive our business,” said COO Jane Riddell.

“Of all the things I’ve done in my life, the thing that has meant the most to me is giving back to causes that I am passionate about. My hope is that our Associates feel empowered to become agents of change in the communities in which they live and work, and that they take the opportunity to give back to the causes that matter most to them.”

Over GoodLife’s 40 years in business, caring and giving back have been at the core of our purpose. GoodLife has contributed over $40 million to charitable causes and programs aimed at increasing access to physical activity and helping people live healthier, more fulfilling lives. This includes the GoodLife Kids Foundation, offering free gym access to over 40,000 youth each summer through our Teen Fitness program, contributing expertise and equipment to northern communities through Support the North, supporting autism research and treatments, investing in cardiac health and rehabilitation at University Health Network, and more. GoodLife is also active in Canadian communities, participating in hundreds of community events annually.